2025 Expected to Feature Heavy Fringe Trend

A recent trends report by Tracksuit highlights key consumer preferences for 2025, indicating a shift towards meaningful experiences and a nostalgia-driven culture. People are expected to prioritize in-person interactions over digital, as nostalgia and retro-inspired rebrands rise in popularity. Additionally, new niche apps are anticipated to gain traction, with alternatives to mainstream platforms emerging. The trend report suggests that the Matcha craze will continue, and vintage-style content creation, particularly through film and video cameras, will dominate social media. Meanwhile, conversations around 'cancel culture' are evolving, with predictions that 2025 could mark a resurgence of individuals previously impacted by it. Overall, the trends reflect a societal move towards authentic connections and a re-evaluation of cultural narratives.