Shaquille O'Neal, Allen Iverson revive Reebok in Netflix series

Netflix is set to premiere "Power Moves," a six-episode docuseries on June 4, 2025, following NBA legends Shaquille O'Neal and Allen Iverson as they lead the relaunch of Reebok Basketball. Shaq, serving as President, and Iverson, as Vice President, aim to revive the iconic brand from its Boston headquarters, blending sneaker culture with a broader cultural movement. The series provides an inside look at their hands-on leadership, including design, marketing strategies, talent scouting, and the challenges faced in revitalizing a beloved brand that played a significant role in their early careers. Produced by Shaq's Jersey Legends in collaboration with The Intellectual Property Corporation, "Power Moves" highlights both the setbacks and wins in rebuilding Reebok's presence in the sports and streetwear markets. Reebok's CEO Todd Krinsky emphasizes that this comeback is fueled by passion and purpose, making the series more than a traditional sports documentary—it captures a meaningful cultural shift. Shaquille O'Neal brings extensive business experience to the role, complementing his legacy as a basketball icon and media personality.