Target Plans $15 Billion Sales Growth by 2030 Through Store Expansion, Digital Focus

Target Corporation has unveiled a strategic plan to achieve over $15 billion in sales growth by 2030, focusing on enhancing both its digital and physical store experiences. The initiative includes the launch of new high-growth product categories, significant expansions in its Target Plus marketplace, and the addition of hundreds of new brands to attract more customers. Target plans to open around 20 new stores in 2025, primarily large-format locations, while continuing to remodel existing stores to improve fulfillment efficiency. CEO Brian Cornell emphasized the importance of creating a unique shopping experience that blends physical and digital interactions, responding to shifting consumer preferences. Despite facing challenges such as cautious consumer spending and tariff uncertainties, Target's investments aim to increase customer engagement and drive profitability. The company also plans to expand its beauty and food offerings significantly, alongside enhancing its loyalty program.