Southwest Ends Free Checked Bags, Charges Majority $35-$45

Southwest Airlines has ended its decades-long policy of allowing passengers to check up to two bags for free, starting with flights booked on or after May 28, 2025. Most passengers will now be charged $35 for the first checked bag and $45 for the second, aligning its fees with other major U.S. carriers like United and Delta. Exceptions remain for Southwest's loyal customers, including Rapid Rewards A-List Preferred members, Business Select fare purchasers, and credit card holders, who continue to receive one or two free checked bags depending on their status. This shift comes as the airline faces increased fuel and labor costs, pressure from investors, and a changing competitive landscape, prompting Southwest to introduce a Basic Economy fare and end its unassigned seating policy. While the airline estimates the new fees could generate about $1.5 billion annually, it also anticipates losing up to $1.8 billion from customers deterred by the change. The move marks a significant strategic departure from Southwest's historical branding and raises broader questions about the future of budget air travel and customer loyalty.