Arizona Iced Tea Maintains 99-Cent Price

Don Vultaggio, the founder of Arizona Iced Tea, has maintained the price of his 23-ounce cans at 99 cents for over 30 years despite rising inflation and production costs. Vultaggio attributes this to the company's financial health, being debt-free, and owning all their assets. He emphasizes a commitment to keeping prices affordable for consumers struggling with living costs, viewing it as a small way to give back. Arizona Iced Tea has implemented cost-saving measures such as faster production, better shipping methods, and thinner cans to maintain this price. This strategy draws parallels to Costco's long-standing $1.50 hot dog combo, both serving as symbols of consumer goodwill in an era of rising prices and corporate greed. While Vultaggio does not rule out future price increases, he assures that the company will resist as long as possible.