Kansas City Royals, Underdog Plan Multi-Year Missouri Sports Betting Partnership

Underdog and the Kansas City Royals have announced a multi-year partnership granting Underdog market access to Missouri's newly legalized sports betting market, set to launch on December 1, 2025. This deal extends an existing relationship between the two organizations, including fan engagement programs like the Underdog Hot Dog Derby, and involves joint marketing campaigns and philanthropic initiatives. Underdog currently operates licensed sports betting in North Carolina and holds fantasy sports licenses in multiple states, with its Missouri sports betting license application under review by the Missouri Gaming Commission. The Royals emphasized their authentic connection with local baseball fans, while Underdog highlighted their shared goal of enhancing sports entertainment and innovation for Missouri fans. This partnership represents Underdog's strategic entry into Missouri's expanding sports betting market alongside other established operators and partnerships with major local sports teams. The collaboration aims to provide Missouri sports fans with an engaging and legally compliant sports betting experience starting December 1.