Ritz Super Bowl Ad Features Bad Bunny, Plaza, Shannon

Ritz Crackers is set to premiere a comedic Super Bowl commercial featuring Aubrey Plaza, Michael Shannon, and Bad Bunny. The ad, titled 'Ritz Salty Club,' showcases Plaza and Shannon debating who is saltier while enjoying Ritz crackers in a lounge filled with humorous characters, such as a disinterested teen and a toll booth operator. Bad Bunny enters the scene, breaking the club's 'No Smiles Allowed' rule, which adds to the comedic tension. Filmed in New York in November, the 30-second spot aims to bring a lighthearted approach to the Super Bowl, as noted by Mondelēz's senior vice president. The commercial will air during the first quarter of the game on February 9, coinciding with the matchup between the Kansas City Chiefs and the Philadelphia Eagles. This marks Ritz's ambitious entry into the Super Bowl advertising arena, hoping to engage snackers nationwide.