ITV Launches Interactive Quiz Show 'Win Win' with Giedroyc, Perkins

ITV is launching its most interactive quiz show yet, 'Win Win with People's Postcode Lottery', hosted by the beloved comedy duo Mel Giedroyc and Sue Perkins. This innovative format allows viewers at home to participate alongside studio contestants, both vying for the same prizes, including a guaranteed £1,000,000 jackpot in the finale. The show will air on Saturday nights for six weeks, featuring 40 participants competing through survey questions based on public opinions. Described as ITV's largest ad-funded series, 'Win Win' is co-produced by Hello Dolly and BE Studio, emphasizing viewer engagement and excitement. Both hosts expressed their enthusiasm, with Mel commenting on the thrill of winning from home while Sue humorously noted she'd join the audience if she weren't hosting. This new addition marks a significant shift in game shows, inviting the audience into the action like never before.