Snap Plans 2026 Launch of AI-Integrated AR Glasses Specs

Snap Inc. is set to launch its sixth-generation augmented reality glasses, called "Specs," in 2026, marking a shift from the previous "Spectacles" brand to a more consumer-focused product. These lightweight, see-through glasses will run on Snap's proprietary Snap OS and integrate advanced AI capabilities from OpenAI and Google's Gemini, enabling features such as real-time translation, currency conversion, recipe suggestions, and interactive shared experiences. Specs are designed to serve as portable computing devices for browsing, media consumption, and augmented reality applications, supported by new APIs for 3D object placement, speech transcription, and spatial mapping. Snap's CEO Evan Spiegel emphasized the company's excitement about the fusion of AI and AR to create human-centered computing experiences, highlighting the glasses as potentially the most advanced personal computer. The launch positions Snap in direct competition with tech giants like Meta, Apple, and Google, with pricing expected to be more affordable than Apple's Vision Pro headset. Snap's recent focus on developer engagement and AR innovation reflects its commitment to expanding its augmented reality ecosystem amid growing market competition.