Seoul Tourism Launches Global Culinary Campaign Featuring Chef Edward Lee

The Seoul Tourism Organization has launched a global campaign featuring Chef Edward Lee, aiming to showcase Seoul's rich culinary scene and attract international travelers. The series, beginning with 'Seoul Table for One,' highlights local eateries, vibrant street food markets such as Noryangjin and Gwangjang, and unique solo travel experiences across the city. Edward Lee, known from Bravo's 'Top Chef' and Netflix's 'Culinary Class Wars,' serves as the campaign's ambassador, bringing global attention to Seoul's food culture through extensive social and broadcast platforms in North America, Europe, and Asia. The campaign is a collaboration with NBCUniversal and is designed to boost Seoul's image as a premier gastronomic destination. Meanwhile, Korean food specialties like sullungtang, a traditional ox bone soup known for its health benefits and subtle flavor, remain popular in Korean communities abroad, as exemplified by New York's Sun Nong Dan restaurant. These efforts collectively highlight the growing international interest in Korean cuisine and Seoul's culinary tourism appeal.