Spotify is launching a new program to compete with YouTube by monetizing video podcasts through a revenue-sharing model that begins in January 2025. This initiative, available in the US, UK, Canada, and Australia, will reward creators based on engagement and subscription earnings, offering a path to monetization beyond traditional advertising. Premium subscribers will benefit from ad-free video podcast viewing, potentially increasing consumption on the platform. The new program requires creators to meet specific criteria, such as a minimum number of views and episodes, to qualify for revenue sharing. Spotify's push follows its observation that video consumption on its platform has grown rapidly, positioning it as a significant player alongside YouTube in the podcast market. The company has also rebranded its 'Spotify for Podcasters' program to 'Spotify for Creators' to attract a broader range of content creators.