Facebook Dating Reaches 21.5 Million Daily Users Across 52 Countries

Facebook Dating, integrated within the main Facebook app since 2019, is gaining notable traction with 21.5 million daily active users across 52 countries, challenging the perception that Facebook is too uncool for younger daters. In the U.S., the platform has attracted about 1.77 million users aged 18 to 29, with conversations among this group increasing by 24% year over year, signaling growing engagement among younger demographics. While it doesn't surpass leaders like Tinder, Hinge, Bumble, or Grindr in user numbers, Facebook Dating's unique selling point lies in its free model, avoiding paywalls and premium features common on other apps, which can deter users. The app's placement within Facebook's main interface also aids discovery and user retention. This contrasts with apps like Hinge, which use paid features like "roses" for premium interactions, something Facebook Dating deliberately avoids to appeal to users tired of pay-to-play dating experiences. Overall, Facebook Dating's growth reflects a renewed interest and a viable alternative in the competitive online dating market.