Gibson, Back to Future Cast Launch Search for Iconic 1985 Guitar

Gibson Guitars has launched a public search for the iconic cherry red Gibson ES-345 guitar used by Marty McFly in the memorable 'Johnny B. Goode' scene from the 1985 film Back to the Future, as the guitar has been missing since the movie's production. The campaign, titled 'Lost to the Future,' features a video with stars Michael J. Fox, Christopher Lloyd, Lea Thompson, and others appealing for help in locating the guitar, which was originally rented from Norman's Rare Guitars in Los Angeles. Despite efforts, the guitar vanished sometime before the 1989 sequel's production, and its whereabouts remain a mystery, with rumors and conflicting reports hindering the search. Gibson is also producing a documentary about the search to coincide with the film's 40th anniversary. The campaign includes a playful nod to the film's time-travel theme, with Christopher Lloyd mentioning a possible paradox and the official website featuring a countdown clock, adding intrigue to the hunt. Fans and the public are encouraged to submit any tips via phone or the campaign website to aid in recovering this legendary piece of film and music history.