Las Vegas Visitor Numbers Decline 12% in July Amid Ongoing Tourism Slump

Las Vegas experienced a 12% decline in tourists in July 2025, continuing a six-month trend of lower visitor numbers, with about 3.1 million visitors compared to the previous year. Despite the drop in tourism and occupancy rates falling across the city, casinos reported a 4% increase in gaming revenue, indicating that fewer visitors are spending more. The decline in Canadian visitors, down 18%, is attributed to tariffs, political tensions, and a costly U.S. visa fee, while visits from Mexico, the U.K., and Australia have increased due to more flights. Steve Hill, CEO of the Las Vegas Convention and Visitors Authority, dismissed claims that Las Vegas has become overpriced, emphasizing the city's value across various budgets and highlighting ongoing promotions like waived resort fees and free parking to attract visitors. While acknowledging the tourism slump linked to consumer sentiment and economic pressures, Hill expressed optimism about upcoming events and a stronger fall season boosting visitation. The convention sector showed mixed results but is expected to remain stable with strong future bookings, supporting hopes for a tourism recovery.