Microsoft Tests Ad-Supported Free Xbox Cloud Gaming With Monthly Limits

Microsoft is internally testing a new ad-supported version of its Xbox Cloud Gaming service that allows users to stream games they own and selected titles for free without a Game Pass subscription. This version includes about two minutes of pre-roll ads before gameplay and limits streaming sessions to one hour each, with a maximum of five hours per month, though these parameters could change before the public launch. The service will be available across PCs, Xbox consoles, handheld devices, and web browsers, with a public beta expected soon and a full release planned in the coming months. This move aims to make Xbox Cloud Gaming more accessible and affordable, aligning with Xbox leadership's goals to expand the service's reach. The announcement comes amid recent controversy over Xbox Game Pass Ultimate's price increase, which Microsoft justifies by expanding its catalog and improving cloud gaming quality. Overall, the ad-supported tier is seen as a strategic effort to broaden Xbox Cloud Gaming's user base while balancing subscription pricing and content offerings.