Dale Earnhardt Jr. Leads Short-Track Racing Revival

Dale Earnhardt Jr. is spearheading efforts to revitalize short-track racing through the CARS Tour, which he co-owns with Kevin Harvick, Jeff Burton, and Justin Marks. In collaboration with FloRacing, they are promoting the 'Throwback Classic' at Hickory Motor Speedway on August 2, 2025, offering a record-breaking payout exceeding $200,000, including $50,000 for the Late Model Stock winner. This event is part of Earnhardt's broader strategy to elevate grassroots racing, inspired by successful promotions like Kyle Larson's High Limit Racing. Earnhardt's involvement extends beyond business, as he actively races and promotes the series to ensure its future growth. The Throwback Classic aims to draw significant attention and participation from fans and industry stakeholders, contributing to the sustainability of short-track racing. Earnhardt's passion project is set to be streamed live on platforms like FloSports, enhancing its reach and impact.