Arch Manning Becomes Vuori's First College Ambassador

Arch Manning, now the starting quarterback for the Texas Longhorns, has secured a new NIL endorsement with Vuori, a California-based performance apparel brand, as their first college football ambassador. This partnership adds to an impressive list of endorsements, including Red Bull and Uber, positioning Manning as one of the most lucrative athletes in college sports with a NIL valuation of $6.5 million. Despite limited appearances last season, where he demonstrated his dual-threat capability with 939 passing yards and 9 touchdowns, he is expected to excel in the upcoming 2025 season starting against Ohio State. The Vuori deal reflects Manning's strategic approach to brand partnerships, aligning with brands that resonate with his athletic and personal ethos. This agreement underscores Manning's rising prominence and marketability in the sports world.