Virgin Atlantic Matches British Airways Loyalty Status

Virgin Atlantic is actively targeting disgruntled British Airways loyalty program members by offering a status match program that allows customers to switch to Virgin's Flying Club Silver or Gold status. This initiative comes in response to British Airways' recent changes that have made it harder and more expensive for customers to earn top-tier status. Between now and February 14, 2025, those who successfully match their status will be entered into a draw to win one million Virgin Points, with five winners selected. The program is open to customers from various airlines, including British Airways, and requires that applicants have a future flight booked with Virgin or its partners. This move is seen as an effort to capitalize on the dissatisfaction among British Airways customers due to the upcoming overhaul of its loyalty program. Virgin Atlantic's points do not expire, offering long-term benefits to new members.