Columbia, Southern Cities Lead Thanksgiving Travel Surge

Thanksgiving travel in 2025 is showing a significant shift toward mid-sized U.S. cities, with Columbia, South Carolina emerging as the most searched destination. Columbia’s appeal comes from its Southern charm, historic downtown, outdoor activities, and vibrant college-town atmosphere fueled by the University of South Carolina. A major draw for visitors is the Palmetto Bowl football game against Clemson University, held over Thanksgiving weekend, alongside Southern-style cuisine and various cultural attractions. Other emerging Thanksgiving hotspots include cities like Spokane, Washington, Bozeman, Montana, Detroit, Michigan, and Panama City, Florida, which offer a mix of natural beauty, cultural events, and family-friendly activities. These destinations are favored for their unique experiences, lower crowds, and balance of relaxation and adventure. Additionally, travelers are planning winter holiday trips to warm international locations such as Rio de Janeiro, St. Lucia, and Marrakech, with Google Flights providing booking insights for both Thanksgiving and Christmas travel.