College Athletes Profit from Name, Image Deals

The landscape of college sports is shifting significantly as athletes now earn from their name, image, and likeness (NIL), with over $125 million in payments revealing disparities within this new economy. Transparency remains a major concern, as many athletes navigate a murky market due to limited access to information regarding their NIL deals. Meanwhile, the NBA is proactively addressing the challenges posed by sports betting, implementing educational programs for players to understand betting regulations and mitigate risks, following incidents like Jontay Porter's lifetime ban for betting violations. This education extends to all league personnel, emphasizing the importance of maintaining game integrity. The rise of sports betting is also transforming fan engagement, as viewers become more invested in games through live betting options that enhance their viewing experience. However, concerns persist regarding the harassment faced by college athletes from bettors, prompting legislative discussions aimed at regulating college betting practices.