Red Wings Restore 'Hockeytown' Logo at Center Ice After Fan Vote

The Detroit Red Wings have revealed the "Hey Hey Hockeytown" logo as their center ice design for the 2025-26 Centennial season following a fan vote that garnered over 20,000 responses within 72 hours. This design merges a redrawn 1934 Winged Wheel with a modernized "100" to celebrate the team's 100-year legacy, paired with the classic Hockeytown wordmark first introduced in 1996. The return of the Hockeytown logo, which was previously used from 1996 to 2018, marks a nostalgic nod to Detroit's hockey culture and the team's rich tradition, including four Stanley Cup wins during the original Hockeytown era. The fan vote was part of a broader celebration of the Red Wings' centennial, reflecting strong community engagement and enthusiasm for honoring the franchise's history. While the team has not yet confirmed if the Hockeytown wordmark will remain beyond the centennial season, the decision reflects a desire to connect past successes with the present and future of the franchise. The Red Wings will begin their preseason on September 23 and open the regular season on October 9 at Little Caesars Arena.