WPP has appointed Philip Jansen, the former chief executive of BT Group, as its new chair, succeeding Roberto Quarta on January 1, 2025. Jansen's experience in leading technology and consumer goods companies is seen as crucial for WPP, which has faced a decline in organic revenue due to reduced spending from tech clients and challenges in the Chinese market. His background includes significant achievements at Worldpay, where he led a successful IPO and a major merger, as well as overseeing a £3 billion cost-cutting initiative at BT. Jansen's appointment comes at a critical time as the advertising industry navigates the impact of artificial intelligence and strives for transformation amidst stiff competition. Mark Read, WPP's CEO, expressed optimism about harnessing AI to enhance their services, despite industry analysts noting the company's struggles with share price performance compared to rivals like Publicis. Jansen's transition into this pivotal role is expected to bring new strategies and perspectives to the organization as it adapts to evolving market demands.