ASUS Plans New Xbox Controller Reveal at Gamescom 2025

ASUS is set to unveil a new Xbox controller at Gamescom 2025, continuing its collaboration with Microsoft following the ROG Xbox Ally handheld. Teasers reveal a design that retains the traditional Xbox gamepad shape but includes enhancements such as illuminated ROG branding, additional programmable buttons on the grips, and possibly new materials or technologies like Hall Effect thumbsticks and short-actuation triggers. The controller is expected to build upon features seen in the ROG Raikiri Pro, which had an OLED display and multi-mode connectivity, though details on wireless capability remain unclear. ASUS's involvement with Xbox also extends to handheld gaming PCs, with the ROG Xbox Ally and Ally X models featuring powerful AMD Ryzen processors, 7-inch FHD displays, and Windows 11, aiming for a mid-October release. This partnership highlights ASUS's expanding role in Xbox's ecosystem, possibly influencing future hybrid PC-console devices and enhancing home entertainment options. The full details of the new controller and other ASUS Xbox products will be revealed at the Gamescom event in August 2025.