Apple Implements EU App Store Fee Reforms Under Digital Markets Act

Apple has introduced significant changes to its App Store policies and fee structures across the European Union in response to the European Commission's enforcement of the Digital Markets Act (DMA), following a 500 million euro fine for restricting developers from directing users to alternative payment options. The new framework includes a multi-tier fee system, with the introduction of the Core Technology Commission (CTC) replacing the previous Core Technology Fee (CTF) starting in 2026, and exemptions for small businesses and subscription-based apps. Developers now have greater freedom to promote and guide users to external payment methods and alternative app stores, aiming to improve user choice and comply with DMA requirements. Apple maintains disagreement with the EU's ruling and plans to appeal, while the European Commission continues to evaluate Apple's compliance and the impact of these changes. Additional user-facing improvements include easier installation of alternative app marketplaces and forthcoming APIs to facilitate alternative app downloads. These measures represent a strategic shift by Apple to avoid escalating fines and regulatory penalties while navigating ongoing negotiations with EU authorities.