Salvation Army Launches Red Kettle Campaign

The Salvation Army has launched its annual Red Kettle Campaign across various regions, aiming to raise critical funds for community services, including food assistance, shelter, and youth programs. This year, the goal is to collect $150,000 in the Longview area alone, with donations supporting families in need, particularly in light of rising inflation affecting local households. The campaign encourages community involvement through volunteering as bell ringers, with significant increases in volunteer hours reported. Notably, the tradition has roots dating back to 1891 and remains the Salvation Army's most recognized fundraising effort. Local branches emphasize that funds raised stay within the community, directly benefiting social services throughout the year. Overall, community engagement and donations are essential for the campaign's success, with various events and opportunities for participation planned.