L'Oréal USA Sells Carol's Daughter to Founder Lisa Price

L’Oréal USA has sold the textured hair care brand Carol’s Daughter back to its founder, Lisa Price, who will take on the role of President and hold an equity stake in the new venture. The sale marks a significant transition for the brand, which was originally founded by Price in 1993 and acquired by L’Oréal in 2014. David Greenberg, CEO of L’Oréal USA, praised Price's leadership and emphasized the brand's legacy in honoring women of color. L’Oréal will assist in the transition to ensure continuity for staff and customers, while the new ownership aims to maintain the brand's core values. Price expressed both excitement and nostalgia about returning to independent ownership, reflecting on her growth during L’Oréal's ownership. Carol’s Daughter has been a key player in the textured hair care market for over three decades, serving the Black community with its innovative products.