A$AP Rocky Becomes Ray-Ban's First Creative Director

A$AP Rocky has been appointed as Ray-Ban's first-ever creative director following his acquittal in a gun assault case. In this role, he will oversee Ray-Ban Studios, guiding creative projects and reshaping the brand's image and design. His first project, 'The Blacked Out Collection,' will feature redesigned iconic frames with new lens types and is set to launch in April. Ray-Ban's President, Leonardo Maria Del Vecchio, praised Rocky's ability to push creative boundaries and align with the brand's pioneering spirit. This appointment marks a significant step for Ray-Ban, blending music, fashion, and art under Rocky's visionary leadership. Concurrently, Rocky is preparing to release his fourth studio album, 'Don’t Be Dumb.'