L.L. Bean's Boat and Tote Trend

L.L. Bean's Boat and Tote, originally designed 80 years ago to carry heavy blocks of ice, has become a trending summer fashion accessory thanks to a social media phenomenon. New Yorker Gracie Wiener popularized the trend by posting Instagram photos of her tote bags monogrammed with phrases like 'Psycho' and 'Prada.' This trend has extended to TikTok, with users experimenting with provocative monograms that test the company's censorship policies. The popularity of these totes is driven by consumers seeking functional and affordable alternatives to high-end handbags, which have seen declining sales. Analyst Beth Goldstein notes the appeal of utilitarian and customizable items at accessible price points. The tote, priced between $55 and $100, is still made in Maine and continues to resonate with a new audience.