Kyle and Jackie O Drop to Eighth in Melbourne Ratings

Kyle Sandilands and Jackie 'O' Henderson's breakfast show has suffered significant setbacks in the Melbourne radio market, dropping to an eighth-place ranking with a share of just 5.2% after losing 71,000 listeners. This decline continues a troubling trend since their expansion into Melbourne, with their overall share at KIIS FM falling to 4.6%. In contrast, their show remains dominant in Sydney, where it holds a 13.7% share, securing the top FM breakfast spot. Critics attribute their struggles in Melbourne to content that may not resonate with local audiences, calling it a 'self-inflicted wound.' Meanwhile, rivals Nova and Fox FM are outperforming them, with Nova's previous hosts, now on Nova, achieving a 9.6% share. Despite these challenges, ARN executives express confidence in their strategy and the long-term potential of the show, which is backed by a hefty $200 million contract.