Women in Sports Celebrated at Power Brunch

The business of women's sports has experienced significant growth due to factors like social media and a rising audience interest, as discussed by sports writer Jane McManus in her new book, 'The Fast Track: Inside the Surging Business of Women's Sports.' Social media platforms have allowed athletes such as Megan Rapinoe and Serena Williams to cultivate large followings, making them valuable influencers for sponsors. Additionally, the A-League Women has seen standout performances, with Izzy Gomez named Player of the Month for March, highlighting her exceptional skills and impact on the game. The recognition of women in sports continued with events like The Sports Power Brunch, which celebrated influential female athletes and representatives, including Ali Kreger and Swin Cash. Bonnie-Jill Laflin's pioneering role as the first female scout in the NBA exemplifies the breaking of barriers for women in sports. These developments collectively signal a transformative era in women's sports, characterized by increased visibility and recognition.