Netflix Achieves Record 18.9 Million Subscriber Growth in Q4

Netflix experienced a record-breaking fourth quarter in 2024, adding 19 million new subscribers, driven by the successful return of shows like Squid Game and live events such as the NFL Christmas Day doubleheader. This surge brought the total global subscriber count to over 302 million, significantly surpassing Wall Street's expectations. The company's revenue for the quarter reached $10.2 billion, reflecting a 16% year-over-year increase, as it reported strong financial results alongside subscriber growth. The NFL games alone averaged 30 million viewers, marking a historic high for Netflix on Christmas Day, while the platform secured 656,000 new signups during the holiday weekend. Netflix's shift in strategy to prioritize profitability over subscriber count indicates a new phase for the streaming giant, which continues to invest in live sports and major programming. Looking ahead, Netflix anticipates further revenue growth and the return of popular series in 2025, despite projecting a slight miss on next quarter's earnings expectations.