SAG-AFTRA's video game performers have initiated a strike after nearly two years of negotiations with major gaming studios failed to secure adequate protections against AI usage. The union aims to safeguard actors' voices and likenesses from being replicated by AI without consent or fair compensation. Despite progress in other areas, the primary contention lies in defining who is considered a 'performer' under these protections. The union's decision follows a similar successful strike in Hollywood last year, reflecting growing concerns over AI in the entertainment industry. Major companies involved include Activision, Warner Bros., and Disney, which have expressed disappointment over the strike but remain open to further negotiations.