Diane von Furstenberg selects Zalando as exclusive European retail partner
Diane von Furstenberg selects Zalando as exclusive European retail partner

Diane von Furstenberg selects Zalando as exclusive European retail partner

News summary

Diane von Furstenberg (DVF) has announced an exclusive partnership with Zalando, making the online retailer the sole retail partner for DVF in Europe. This collaboration allows Zalando to offer DVF's collections, including the iconic wrap dress, across all 25 of its markets, alongside the brand's own website and a physical store in Brussels. Both companies share a vision of empowering women and aim to connect with a new generation of fashion enthusiasts through digital innovation and storytelling. A dedicated marketing campaign is set to launch in March to celebrate this partnership. DVF's CEO, Graziano De Boni, emphasized that Zalando aligns with their direct-to-consumer strategy, while von Furstenberg expressed excitement about reaching new customers. This partnership also marks a strategic move for DVF as it seeks to rejuvenate its brand narrative and product quality after regaining control over operations.

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