Messi, Suarez Rebrand Club; Recoba to Coach

Lionel Messi and Luis Suarez have co-founded Deportivo LSM, a newly rebranded football club in Uruguay's fourth division that originated as Suarez's grassroots project, Deportivo LS, in 2018. With Messi joining as a full partner, the club now boasts a 20-acre sports facility, more than 3,000 members, and modern infrastructure. Deportivo LSM is set to officially compete in the Uruguayan Football Federation system starting in 2026. Both Messi and Suarez emphasized their commitment to nurturing young Uruguayan talent and enhancing community impact, with Suarez highlighting the project's family roots. Former Uruguayan star Álvaro Recoba is expected to coach the team. The club's launch has attracted significant public attention, rapidly growing its social media following.