DraftKings Launches Subscription Service Sportsbook+

DraftKings has launched a new subscription service called DraftKings Sportsbook+, currently available in New York, which offers users enhanced odds on parlay bets for a monthly fee of $20. The service provides 'stepped up' boosts, increasing profits by 10% for two-leg parlays and up to 100% for those with 11 or more legs, aiming to attract more bettors to parlay betting. CEO Jason Robins has emphasized the importance of increasing parlay adoption as these bets are highly profitable for the company. The decision to introduce the subscription service comes as DraftKings seeks innovative ways to navigate high sports betting taxes in states like New York. Alongside this, DraftKings Online Casino remains a leading choice among players due to its extensive game selection and strong welcome bonus, reinforcing its competitive position in the online gaming market. Both initiatives highlight DraftKings' strategy to enhance customer engagement and profitability in the evolving sports betting landscape.