Meta Reports AI Comment Feature Test on Instagram Amid User Backlash

Meta's latest AI experiment on Instagram, which introduces AI-generated comment suggestions, has sparked widespread backlash from users who criticize it as a move to artificially inflate engagement metrics rather than enhance user interaction. The feature, marked by a pencil icon next to the comment box, allows users to generate comments based on post content, but many users express concerns that it erodes authentic conversation on the platform. Critics argue that this development contributes to an environment filled with 'fake bots' and echo chambers, with one user describing the situation as reminiscent of a 'Black Mirror episode.' Meta has confirmed the testing but has not announced plans for a broader rollout, emphasizing a regular testing approach for new features. The backlash highlights growing skepticism among users about the increasing presence of AI in their social media experiences. This is not the first time Meta has faced criticism over its AI initiatives, as past efforts have also been met with user resistance.