Carrefour to Close All Stores in Jordan by 2024

Carrefour has announced the closure of all its operations in Jordan as of November 4, 2024, attributing the decision to increased boycotts from the Palestinian-led Boycott, Divestment, Sanctions (BDS) movement, which has been targeting brands perceived to support Israel amid the ongoing Gaza conflict. The company expressed gratitude to its customers but did not provide specific reasons for the sudden exit. Concurrently, Majid Al Futtaim, Carrefour's franchise operator in the region, plans to launch a new grocery chain called Hypermax in Jordan, although details regarding this transition remain sparse. The BDS movement celebrated Carrefour's departure, calling it a victory for the Jordanian people. The impact of these boycotts has been noted across other countries in the region, affecting various international brands due to consumer sentiment against perceived support for Israel. The closure raises questions about Majid Al Futtaim's broader regional strategy amidst ongoing geopolitical tensions.