The Cincinnati Bengals are intensifying efforts to secure a long-term contract extension for superstar wide receiver Ja'Marr Chase, who is in the final year of his rookie deal. Chase, who has been holding out of practice, is aiming to be among the highest-paid receivers in the NFL, with reports suggesting that the extension could exceed $30 million per year. Despite the Bengals' hope to finalize an agreement before the season opener, the prospect of a trade looms if negotiations falter, with proposals including a deal with division rivals, the Pittsburgh Steelers. The Bengals have acknowledged Chase's impact on their offense, particularly his chemistry with quarterback Joe Burrow, and recognize that his absence could hinder their season ambitions. As other receivers, like CeeDee Lamb and Justin Jefferson, have recently reset the market, Chase's potential deal is viewed as crucial for both parties. The situation remains fluid as the season approaches, with the Bengals optimistic but aware of the complexities involved in the negotiations.