NOTO Ice Cream secures Rs 15 crore for expansion across India

NOTO Ice Cream has successfully raised Rs 15 crore (approximately $1.75 million) in a funding round led by Inflection Point Ventures, with participation from JITO and LetsVenture. The funds will be directed towards expanding into Tier I and II cities, launching innovative flavors for the summer, enhancing infrastructure, and bolstering brand visibility through food-tech platforms. The Mumbai-based brand, co-founded by Varun and Ashni Sheth in 2019, focuses on providing guilt-free ice creams that are low in calories and sugar, catering to health-conscious consumers. NOTO plans to extend its market reach to cities such as Ahmedabad, Kolkata, and Lucknow, while already operating in major urban areas like Mumbai, Delhi, and Bengaluru. The company has previously raised capital from notable investors, including Bollywood actor John Abraham, and aims to redefine the dessert experience with healthier options that do not compromise on taste. With significant growth in the Indian ice cream market projected, NOTO is positioned to capture a share of this expanding industry.