Buc-ee's Sues Missouri Dog Park Barc-ee’s for Trademark Infringement

Buc-ee's has filed a federal lawsuit against Barc-ee's, a Missouri dog park and coffee shop, alleging trademark infringement over the similar name and logo. Buc-ee's claims that Barc-ee's uses a round logo featuring a dog in a convertible, which it argues closely resembles its own beaver logo, potentially misleading customers. The lawsuit, filed in the Western District of Missouri, seeks an injunction against Barc-ee's operations, destruction of infringing items, and financial damages. Barc-ee's, which has been temporarily closed due to construction issues, asserts they consulted legal counsel before opening and believed they were not infringing on any trademarks. This legal action follows Buc-ee's history of defending its brand against similar trademark disputes, including lawsuits against other businesses with names and logos perceived as confusingly similar. Buc-ee's emphasizes its commitment to protecting its intellectual property, which it has developed at significant expense.