Deion Sanders, head coach of the Colorado Buffaloes, is facing significant media scrutiny as he enters his second season, particularly following the university's decision to ban Denver Post columnist Sean Keeler from asking questions due to what was described as a series of personal attacks. Sanders defended the move at a recent press conference, asserting, "I'm not built to hate" and emphasizing his approach of responding to negativity with positivity. He stated that external criticism does not influence his performance and highlighted that he believes in maintaining peace and joy in his interactions. The controversy has sparked criticisms from various media members who label Sanders' tactics as 'bully tactics' and accuse him of fostering a personality cult instead of focusing on the football program. Despite the backlash, Sanders maintains that he will continue to engage with media that he deems mutually agreeable as outlined in his contract. The Buffaloes are set to open their season against North Dakota State, with Sanders' media relations continuing to attract attention.