University of Georgia Plans Live Concerts at Sanford Stadium Spring 2026

The University of Georgia is set to bring live concerts back to Sanford Stadium, a venue that has not hosted large-scale concerts since 2013. The new concert series, titled "Live Between the Hedges," will begin on April 25, 2026, through a partnership with Does Entertainment and Dugas-Jackson Consulting. UGA's Director of Athletics, Josh Brooks, expressed enthusiasm for the initiative, highlighting the unique atmosphere of Sanford Stadium and the opportunity to attract top musical talent to Athens. The stadium, known for its large capacity on game days, aims to create a new tradition that will complement its rich sports heritage. Though the full lineup is yet to be announced, the return of concerts marks a significant entertainment revival in a city famous for its vibrant music scene. This initiative also aligns with broader trends among universities leveraging their football stadiums for additional revenue and community engagement.