Converse Celebrates Gilgeous-Alexander Win, Trolls Edwards After Timberwolves Elimination

After the Oklahoma City Thunder, led by Shai Gilgeous-Alexander's 34 points, decisively defeated the Minnesota Timberwolves 124-94 in Game 5 of the Western Conference Finals, Converse seized the opportunity to troll Timberwolves star Anthony Edwards and his adidas brand. Converse released a sharp ad featuring an ant—referencing Edwards' nickname "Ant"—with the caption "Nothing Left 2 Say? Unbelievable," a clear jab at Edwards' "Believe That" campaign slogan, while celebrating Gilgeous-Alexander's advancement to the NBA Finals. Gilgeous-Alexander, signed to Converse since 2021 and now the brand's Creative Director, outperformed Edwards throughout the series with superior stats and intensity, underscoring Converse's comeback in basketball footwear. This marketing move highlights the growing rivalry between Converse and adidas, especially as Edwards' highly successful signature sneaker campaign with adidas now faces a setback. Meanwhile, the Timberwolves confront potential roster changes involving key players due to this playoff exit. Converse's bold social media presence amplifies Gilgeous-Alexander's growing stature and contrasts with Edwards' more aggressive shoe marketing, setting the stage for intensified brand competition in the coming seasons.