WTA Finals Begin in Riyadh; Four Americans Lead

The 2025 WTA Finals begin in Riyadh tomorrow, bringing together the top eight singles players and eight doubles teams to compete for a record $15.5 million purse and a historic $5.235 million winner’s payday. American players Coco Gauff, Madison Keys, Amanda Anisimova and Jessica Pegula all qualified, marking the first time four Americans reached the year‑end singles field since 2002 and reflecting the strongest U.S. regular season in about 25 years; Keys qualified despite rehabbing an injury since the U.S. Open. Off court, the WTA has leaned into branding under its “Rally the World” identity and turned the Finals portrait shoot into a global marketing moment. The players’ photoshoot at Riyadh’s Bab AlSaad Resort, shot by Yumna Al‑Arashi and styled in gowns by designers including Miu Miu, Alberta Ferretti and Lurline, was framed to convey power and personality and was widely amplified on social channels. The tournament continues a legacy dating back to 1972 while serving as a major showcase for players’ athleticism, style and sponsorship value.