Goldfish crackers, traditionally marketed towards children, have temporarily rebranded as 'Chilean Sea Bass' to appeal to adult consumers. This playful name change aims to remind adult snackers, including Millennials and Gen Z, that the iconic fish-shaped cheddar crackers are for grown-up tastes too. The rebranded crackers are available online for a limited time, without altering their classic recipe. This strategy follows previous efforts by the brand to attract adults with flavors like Old Bay and Frank’s RedHot. Although the new name is sophisticated, the product remains the same, reinforcing its nostalgic appeal to those who grew up with Goldfish. The initiative also nods to Goldfish's origins as an adult bar snack when first introduced in the U.S. in 1962.