Jollibee Launches First US Franchise Program to Expand

Jollibee Foods Corporation has launched its first franchising program in the U.S. to support its ambitious growth strategy, aiming to expand to 350 locations across the U.S. and Canada within the next few years. The newly established subsidiary, Jollibee Brands Management (JBM), will oversee franchise operations and is currently evaluating potential franchisees with operational expertise. Franchisees will have various ownership formats available, including stand-alone restaurants and locations in high-traffic areas like airports and college campuses. Jollibee's U.S. locations have reported average gross sales of $4.3 million and have achieved 50 consecutive months of same-store sales growth, highlighting its competitive position in the fast-food market. The chain's unique offerings, such as the popular Chickenjoy, are expected to attract franchise partners eager to join the expanding brand. Jollibee's success is partly attributed to its ability to cater to a growing demand for alternatives to traditional fast-food options.