As Ever Faces Criticism Despite Rapid Sellouts

Meghan Markle's lifestyle brand As Ever has faced criticism over product quality and pricing, even as its teas and fruit spreads continue to sell out rapidly with each restock. Investigations show that As Ever's teas are sourced from The Republic of Tea and sold at a significant markup, though the brand asserts its blends are unique. Champion jam maker Donna Collins criticized the apricot spread, suggesting the 'spread' label signals a failed jam and questioning the use of pectin. PR experts interpret the rapid sellouts as possible signs of cautious inventory management rather than robust scaling. Despite the backlash, supporters highlight the products' popularity and potential for business growth. The debate continues over the balance between marketing, quality, and value in celebrity-endorsed brands.