Mexico Relaunches Tequila Express Highlighting UNESCO Heritage, Traditional Music, Distillery Tours

Mexico’s rich cultural and culinary heritage is attracting growing interest from American tourists, particularly through agave-based spirits like tequila and mezcal. Tourism in the tequila-producing region of Jalisco has increased by 19% since 2019, while Oaxaca, the heartland of mezcal, has seen a 77% rise in visitors since 2020, driven by both the popularity of these spirits and immersive cultural experiences. The relaunch of Mexico’s Tequila Express offers travelers a unique journey from Guadalajara to Tequila, featuring UNESCO-recognized agave landscapes, live mariachi performances, and expert tequila tastings that highlight the region’s heritage and artisanal production. For those seeking direct engagement with distilleries, select facilities in Jalisco and Oaxaca provide tours that include agave field visits and tastings with mezcaleros, emphasizing the traditional craft passed down through generations. Beyond spirits, events like the Fiesta Latina in Silver City celebrate Mexican artistry and culture with markets showcasing handmade crafts and live demonstrations, while festivals such as the Tacos & Tequila Festival in the U.S. celebrate Mexican flavors through music and food. These combined cultural and gastronomic experiences underscore the deepening connection between American audiences and Mexico’s traditions.