Saudi PIF, Kushner Firms Acquire Electronic Arts for $55 Billion

Electronic Arts (EA), a major video game publisher known for franchises such as FIFA, Madden NFL, and Apex Legends, is being acquired in a $55 billion all-cash deal led by Saudi Arabia’s Public Investment Fund (PIF), investment firm Silver Lake, and Jared Kushner's Affinity Partners. The acquisition, one of the largest in gaming history, offers EA shareholders a 25% premium and aims to take the company private, with current CEO Andrew Wilson remaining in place, though concerns persist about potential shifts toward prioritizing AI-driven profitability over creativity. The involvement of Saudi Arabia's sovereign wealth fund, which already holds stakes in other major gaming companies, reflects the kingdom's broader strategy to diversify its economy and expand cultural influence through substantial investments in gaming, esports, and entertainment. Jared Kushner, President Trump's son-in-law, plays a key role via Affinity Partners, adding a political dimension to the deal. While the consortium touts the potential to accelerate innovation and blend physical and digital entertainment, critics warn of risks including regulatory hurdles, geopolitical implications, and the possibility of creative stagnation caused by a focus on AI and profit. The deal also underscores Saudi Arabia's ambition to become a global cultural powerhouse, paralleling its investments in combat sports and planned hosting of major international events like the 2034 World Cup.