Championship Play-Off Final at Wembley Offers Record £220m Premier League Prize

The Championship play-off final between Sunderland and Sheffield United at Wembley is widely regarded as the richest game in football, with the winner securing promotion to the Premier League and an unprecedented financial windfall estimated at £220 million. This sum represents a significant increase from last season's £140 million and stems mainly from the Premier League's new £6.7 billion broadcast deal, which averages £83.75 million per club per season, alongside commercial fees, facility fees, merit payments, and potential parachute payments in case of relegation. Sunderland aims to return to the top flight for the first time since 2017, buoyed by a dramatic semi-final victory, while Sheffield United seek an immediate comeback after relegation last season, having finished 14 points ahead in the regular season. Both clubs have contrasting recent financial histories, with Sunderland's turnover declining after relegation and Sheffield United experiencing growth after their recent promotions. The immense financial stakes underscore the importance of this single match, which not only offers top-flight football but also the transformative economic benefits associated with Premier League participation.